What Is Social Media Engagement? Social media engagement is the measure of how actively people are interacting with your content on social media. While this may be a broad umbrella term, social media engagement tells you whether your content is resonating with your audience. Your posts must have value or you will never create excitement […]
Marketing your club resembles storytelling and if you want to ensure your message is well crafted and delivered to the right audience, you must build a communication plan. A communication plan is an end-to-end plan for delivering strategic messages to key audiences to drive positive outcomes. To help you achieve your objectives, your communication plan […]
To be able to convey your message effectively, it’s necessary to speak directly to your potential customers. Without a well-defined target market or audience, your message becomes too broad and you lose the opportunity to establish a personal connection. This personal connection is key for them to be convinced by your message and eventually take […]