Articles
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To be able to convey your message effectively, it’s necessary to speak directly to your potential customers. Without a well-defined target market or audience, your message becomes too broad and you lose the opportunity to establish a personal connection. This personal connection is key for them to be convinced by your message and eventually take […]
In order for a club to be successful at getting donors, sponsorships, or even just support through volunteering, they need to maintain stellar donor relationships. Some donors give just once to an organization, while others become ongoing supporters. While a lot of research has looked at how to motivate donors to give an initial gift, […]
Companies in this digital age are most likely to invest in corporate sponsorship to build their brand’s reputation and earn their target market’s emotional share. In response to that, customers will not only believe in their mission but also the company’s capacity to deliver. Now that customers are more interested in brands that are committed […]
Creating a complete sponsorship package plays a vital role in actually getting sponsored, it can either make or break the deal. A complete and well-written sponsorship package will allow you to convince your prospective sponsor that your plan can achieve your target output. Sponsorship packages should be a good mix of pre-written and purpose-written information. […]
At the time of writing this article, the country has been working through the COVID pandemic for just about a year. During that time Youth Sports markets went from $28.7 billion down to $6.7 billion in 2020. This is not to scare you, but for you to understand why it’s even more necessary to plan […]
An area of concern with a large portion of parent-run clubs is that the board is either ineffective or they don’t have enough quality members that can deliver. And before you go assuming that my assertion is coming from head coach complaints, let me tell you that it’s usually the board who calls me for […]